Pokemon Go has broken all manner of mobile app store records as one of the most popular games of the modern era. Good for Pikachu hunters, but not so great for the enterprise. All that gaming consumes network bandwidth, corporate resources, and likely employee productivity as well.
In a bid to help organizations identify and potentially limit the risks of Pokemon Go on their networks, Extreme Networks today announced a customized application fingerprint. The fingerprint runs on the Extreme Analytics platform and can help network administrators identify potential Pokemon Go activity.
The promise of Extreme Analytics is visibility and control of network environments.
"Today with Extreme Analytics, you have the ability to help contain the viral entity of Pokemon Go," Mike Leibovitz, Director of Product Strategy for Extreme Networks said in a video. "Here at Extreme Networks, we're helping our customers say Pokemon No."
The ExtremeAnalytics product was formerly known as Purview. Extreme first announced Purview back in 2014 and has integrated the solution into Extreme Network's overall Software Defined Networking (SDN) approach.
"Application Analytics intelligence provides IT with the visibility and control of applications and websites (including related sub-web sites) resident in all parts of the network, from the wired or wireless edge all the way through the core and datacenter, as well as application traffic from the Enterprise to the private Cloud, public Cloud or any service on the internet," the Extreme Networks analytics product page states.
While Extreme Networks is among the first networking vendor to publicly call out a solution to identify Pokemon Go, it's likely not the last. The ability to detect application traffic should be a core competency for modern networking, whether that traffic is enterprise collaboration or Pokemon Go.
Sean Michael Kerner is a senior editor at Enterprise Networking Planet and InternetNews.com. Follow him on Twitter @TechJournalist.