In 2006, Davis plastered his Social Security number on billboards and TV commercials in an effort to promote his company's credit monitoring services. Then in June 2007, a Texas man used Davis' ID to take out a $500 loan. The thefts didn't stop there. Davis' identity was used to open an AT&T wireless account, an account with Centerpoint Energy, one for USA Savings Bank and a Gap credit card, just to name a few.
Computerworld says Davis claims some of the successful attempts were "not true identity thefts," but, rather "false entries on my credit file to people with similar names but different addresses -- clearly, not me."
The New Times article sums it up:
Davis' personal ID hasn't been merely abused since he began advertising his SSN — it's been gang-raped.