"Why should any organization adopt collaboration? There's only one reason -- value creation," writes Evan Rosen on NewsFactor.com.
"After all, if we're not creating value, what's the point? With a growing consciousness for collaboration, many companies are investing in collaboration tools and technologies. These range from enterprise instant messaging and unified communications, wikis, and enterprise social media to virtual worlds, Web conferencing, and telepresence.
"Often, though . . . the tools alone have failed to make the company collaborative. Worse yet, the tools may have created no real value," Rosen writes.
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