"Omnivorous Google wants a chunk of the unified communications market. Like many things Google, the Mountain View leviathan does not make it easy to get a handle on exactly what is available. Figuring out Googles enterprise products and services requires commitment [and] significant effort," writes KMWorld's Stephen Arnold.
"What happens if Google integrates its various communication technologies in one enterprise offering? Google might vault itself beyond unified communications and have a claim to what I call transformational communications," Arnold writes.
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Google communicationsRegular, blended or transformational?