"Unified communications systems haven't caught on as much as expected, and even though IT managers report some solid productivity benefits, rolling out such new technologies may require IT to engage in a bit of salesmanship with end users," writes Computerworld's Matt Hamblin.
"A case in point is a $1 million unified communications and voice-over-IP rollout at Raleigh, N.C.-based Pepsi Bottling Ventures -- an initiative started in 2009 that has affected 3,000 employees at 30 locations," Hamblin continues.
" 'In a project like this, you implement the UC technology pieces, of course, but you have to put on the marketing hat and drum up excitement," says Pepsi Bottling's director of technology, Tommy Alexander,' " he writes.
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Salesmanship helps a Pepsi bottler win over users to unified communications