"It's hard to believe 2010 is almost over! That means it's time for us industry prognosticators to look into the crystal ball and predict what happen next year. Our industry is becoming more complex, making the predictions more difficult, but here's my best shot," writes Yankee Group senior vice president Zeus Keravala on No Jitter
Prediction 1: The term "session" becomes a mainstream term
"Despite all the focus on UC services such as chat, presence and video, our industry revolves around voice calls, which only hold us back. In 2011, the concept of a "session", that is a semi-permanent, multimedia connection between users or devices, will become better understood by the buying community. Thinking in terms of sessions instead of "calls" helps organizations create a roadmap to a broader set of collaboration services as well as providing an on ramp to cloud services. This trend will drive greater adoption of SIP trunking and help session border controller (SBC) companies like Acme Packet continue their meteoric rise. Avaya should see some upside from this trend as well, since the company has been aggressively trying to take a leadership position in session management and ownership," Keravala writes.
Follow the link below to read the rest of Keravala's predictions:
Industry Predictions for 2011