Podcast: Google Makes its Unified Communications Play

Friday Aug 27th 2010 by Carl Weinschenk
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The company doesn't throw the term around, but many of the moves Google has made during the past few years are aimed at unified communications and collaboration.  Frost & Sullivan analyst Doroto Oviedo tells Site Editor Carl Weinschenk that the company is aiming squarely at the SMB market.

Dorota Oviedo on Google's UC Play: [swf file="http://vid.itbe.com/ctoedge/ucegoogleaug27f.mp3"]

 There are a few companies who get everone's attention when they move on an industry segment. Cisco is one. Microsoft is another. A third member of that group, Google, is going after UC. Recently, Dorota Oviedo, industry analyst for Frost & Sullivan's Unified Communicatioins & Collaboration Group, released research on the company's UC initiatives.

The difference between this and many other industry initaitves is that Google -- which appears to be aiming squarely at the small- and medium-size business (SMB) sector -- hasn't specifically announced a move into UC. Oviedo, however, does a good job of connecting the dots.

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