Google has made several moves to tie the transition to Google Apps to these business imperatives and entice more companies away from the Microsoft desktop. For example, in 2Q2009, Google made available a uniform way for programmers to incorporate Google's search engine, spreadsheet, maps, videos, and e-mail software into their own applications, giving users a single point of entry into the complete desktop platform. Google also continues to tout a price-point thats 50% of a typical Microsoft per seat desktop cost. Google Chrome OS also hopes to redefine a laptop into a Net appliance that relies almost entirely on the cloud for the apps people would use routinely. And Google keeps pushing - Google Wave promises to attack one of Microsoft's most beloved products, its SharePoint collaboration software. All these moves translate into a cost takeout, efficiency, and portability value proposition for organizations large and small.
Cloud-based desktop application services (Google Apps) are a component of Googles strategy to expand into new businesses that augment its Internet search and advertising prowess. To be successful, the search engine has trained its array of computers and data analysis acumen on these new business imperatives of small and large businesses alike to fuel future growth and its market making capabilities.